RE:WILD
OPPORTUNITY
Re:wild (Formerly Global Wildlife Conservation) was founded in 2008 with a vision for protecting and restoring our planet's most threatened species and biodiverse ecosystems. The nonprofit steadily grew wallet share with its loyal donor base, but new donor acquisition remained stagnant. This posed an opportunity for the organization to broaden its reach to new audiences through cost effective digital marketing strategies.
APPROACH
- We augmented their small but mighty marketing team by revamping their digital marketing strategy and doubling down on successful historical campaigns.
- Digital marketing tactics included a full website redesign, SEO improvements, message testing, a refreshed content marketing strategy, and social media follower campaigns
- We applied successful historical campaign tactics to launch new, integrated campaigns
- The team amplified campaigns via a newly established influencer program to broaden reach and build brand credibility
RESULTS
The revamped digital marketing strategy was successful at building awareness and engagement with new audiences, including a +214% increase in site traffic and +80% increase in social followers YoY. We were able to maximize a modest marketing budget to garner $180M in earned media via campaign PR coverage across 7.6K media hits worldwide in 2019.