RE:WILD
OPPORTUNITY
- Re:wild (Formerly Global Wildlife Conservation) was founded in 2008 with a vision for protecting and restoring our planet's most threatened species and biodiverse ecosystems.
- The nonprofit steadily grew wallet share with its loyal donor base, but new donor acquisition remained stagnant.
- This posed an opportunity for the organization to broaden its reach to new audiences through cost effective digital marketing strategies.
APPROACH
- We augmented their small but mighty marketing team by revamping their digital marketing strategy and doubling down on successful historical campaigns.
- Digital marketing tactics included a full website redesign, SEO improvements, message testing, a refreshed content marketing strategy, and social media follower campaigns
- We applied successful historical campaign tactics to launch new, integrated campaigns
- The team amplified campaigns via a newly established influencer program to broaden reach and build brand credibility
RESULTS
- The revamped digital marketing strategy was successful at building awareness and engagement with new audiences, including a +214% increase in site traffic and +80% increase in social followers YoY.
- We were able to maximize a modest marketing budget to garner $180M in earned media via campaign PR coverage across 7.6K media hits worldwide in 2019.