OPEN MORTGAGE
OPPORTUNITY
Open Mortgage, a successful, small-sized mortgage company, was ready to accelerate their business and break through a cluttered marketplace. After 10 years in business, they sought a partner to help refresh their positioning and brand identity to beat out the competition.
APPROACH
We collaborated with the Executive Management Team to define Open Mortgage’s purpose, key differentiators and establish a stronger connection to its external tagline, “Where Better is Possible," including:
- Background research and internal survey
- Competitive analysis
- Customer journey mapping
- In-person executive workshop
- Brand strategy alignment sessions
RESULTS
We helped Open Mortgage revitalize its brand to better connect with its customers. Our strategic recommendations helped the executive team revamp its overall marketing approach versus simply updating the look and feel of the site.
- Finalized Open Mortgage’s brand strategy – purpose, reasons to believe, brand personality and values
- Developed a messaging framework with proof points that ladder to the brand strategy
- Collaborated with creative agency to brief in the updated visual identity and voice