MIRO
OPPORTUNITY
- Miro aimed to introduce its first-ever paid add-on for Enterprise customers—Enterprise Guard—a suite of advanced security and compliance features designed to help organizations better protect and govern their content.
- With aggressive expansion ARR targets, this launch was a strategic move to deepen differentiation in the crowded visual collaboration market and reinforce Miro’s enterprise-grade positioning.
APPROACH
- Led the end-to-end launch as program manager, driving alignment across 20+ stakeholders from brand, product marketing, demand gen, comms, customer marketing, and sales enablement.
- Built and executed a detailed 90-day launch plan with clear workstreams, milestone reviews, and cross-functional accountability. The campaign was designed to drive both market awareness and sales readiness from day one.
RESULTS
- Successfully launched Enterprise Guard as Miro’s first Enterprise Add-on product. The integrated campaign included:
– A live streamed announcement video with executive participation
– Multi-channel promotion (organic & paid social, email, content syndication)
– Earned media and analyst briefings to shape perception
– Internal enablement and sales tools to activate go-to-market teams
– Webinar programming to drive deeper education and lead capture - The launch elevated Miro’s enterprise credibility and unlocked a new revenue stream aligned to security-conscious buyers.